Red Cross Tells The Stories Of Those They Helped In 2012 [Video]
To bolster trust in their volunteer efforts, charity organization broadcasts the voices of the people they aided.
To help show how much a donation to the Red Cross can mean to someone’s life, the organization sent a video camera to 300 people who they had helped after a fire, flood, or other tragedy. 25 of the stories were chosen to run as TV spots, to bridge the disconnect between giving and seeing the effect.
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