Agency’s Holiday Card Is Also A Reindeer Racing Video Game

Agency’s Holiday Card Is Also A Reindeer Racing Video Game
technology

VML Australia lets any compete with people around the world through Facebook.

Alice Chan
  • 17 december 2012

Digital ad agency VML Australia released their 2012 digital Christmas card, titled Reindeer Races. The interactive card begins as an epic Hollywood-style trailer then leads the audience to a website where they can play with friends in a “real-world interactive race between four of Santa’s reindeer.” Users will be allocated a reindeer when they connect with Facebook and will be placed in the next available race. Players control their reindeer on a holiday-themed track, simply using two keyboard keys to control its speed while they race against their Facebook friends, or computer-controlled ‘bots’.

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