In Brief

The landscape has dramatically shifted in the last decade, giving way to an entirely new type of consumer.

At PSFK CONFERENCE SAN FRANCISCO, Dana Cho and Beau Trincia from Ideo spoke about the way in which the retail landscape has dramatically shifted in the last decade. They began with the premise that retail has been disrupted, as evidenced by the fact that many retailers who were relatively unknown a year ago are now dominating the market, and retailers who have been around for decades are looking to downsize or even close their doors. At the root of this there has been a shift in the way people are consuming, which is in turn demanding change from retailers.

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