Abe Burmeister: My 2013 Prediction, A Retail Earthquake
PSFK asks the founder of clothing brand Outlier what he thinks will dominate in 2013.
There is a fault line in the retail universe and while I don't expect the big one to erupt in 2013 I'm sure we'll see some rumblings. Quite simply, the cost difference between selling online and selling offline is too big, something needs to give. Maybe we see some big retailers go down. Maybe commercial real estate prices collapse instead. Or perhaps they just go power law, more expensive at the core, cheaper on the periphery. Maybe only the vertical retailers survive in a world of “showrooming.” Or maybe we're headed to a space where brands would rather build showrooms than sell on the high street. Maybe physical retail becomes a marketing expense, rather than a revenue stream. Better yet hopefully someone out there is thinking of a better way to do things “out in the street.”