Julian Thomson: My 2013 Prediction, The Rise Of Luxury Design Culture

Julian Thomson: My 2013 Prediction, The Rise Of Luxury Design Culture
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PSFK asks the Design Director at Jaguar what he thinks will dominate in 2013.

Julian Thomson
  • 26 december 2012

It used to be so easy to design a successful global luxury product. You’d look at your brand, study its history, future its values, built it next door then sent it on a slow boat to China where it would pop up at 3 times the price in a department store in Shanghai.

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