Mobile data is set to soar and soon smartphones will dominate the media landscape.
Come Christmas, millions of us will be holding the future in our hands; whether through phones approaching the size of tablets, or tablets approaching the size of phones. In one respect this is not a brand new idea, because nearly two thirds of Britons already own a smartphone, but only 19% own tablets. The lucky ones may have 4G connections too, although for the moment there is one grandly named network supplying it. And in one sense the consequences of this particular convergence of device and delivery will be easy to predict.
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