Josh Walton discusses how the designs at Rockwell Group are about finding and exploring the blur between physical and digital.

Speaking at PSFK CONFERENCE SAN FRANCISCO, Josh Walton of the Rockwell Group discussed how their design projects are about finding and exploring the blur between physical and digital. Walton highlighted some of the previous projects worked on by the firm, and how they are executed in a highly interdisciplinary manner. An example of a recent project is an interactive city sculpture in San Jose, California. The sculpture consists of a projection on to the side of a building, which creates a new floating block each time a person steps on to a hopscotch pad nearby on the ground. However, the device is also connected to Twitter, Foursquare, and Flickr, so each time someone post anything within a five mile radius another block is projected. In this way, the installation creates a sort of communication between its physical and digital interactivity.

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