James Tichenor and Josh Walton of Rockwell Group Labs imagine a day when physical and digital become one.

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked James Tichenor and Josh Walton, Co-Chiefs of Rockwell Group’s LAB, an interactive design team dedicated to experimenting with interactive experiences:

One Day we'll see a blending between our virtual identity and our physical identity. In many ways, the web is the backbone for what’s coming next. We’ll see the integration of digital services and apps into our real-world environment.

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