Author Rohit Bhargava discusses the importance of trust creation and how it can be applied to marketing strategy and to life in general.

Speaking at PSFK CONFERENCE SAN FRANCISCO, author Rohit Bhargava related a personal story about resolving conflict, and how it can be applied to marketing strategy and to life in general. He begins by retelling a chance conversation he had with a cab driver in South Africa about how Nelson Mandella avoided the potential of violent conflict by inviting his enemies to sit with him and have tea, so they could discuss their issues openly and directly. Bhargava sees this simple act of avoidance as an extra-ordinary act in a world defined by conflict and dichotomy.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in