Rohit Bhargava imagines a future where employees will be empowered by the ability to go above and beyond the typical customer service interaction.

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day' being the reality that we live in. As part of a series on forecasts, we asked Rohit Bhargava, a marketing expert and leading voice on how to bring more humanity back to business, his thoughts on the future of customer service:

One Day companies will empower employees to create real and amazing experiences for their customers that go above and beyond expectations. They will operate in a way that is dictated more by what is right than what is told to them by lawyers. Customers will have a closer relationship to the brands and businesses they love; customers will feel so associated with brands that the ones they use often and the ones they believe in will become a closer and more powerful part of their identity.

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