Santa Must Leave The North Pole In New Greenpeace Campaign
The Santa Relocation Project aims to raise awareness about the Arctic ice melting and spark conversations about global warming.
Greenpeace has collaborated with agency BBH LA on the Santa Relocation Project, which is part of it’s wider Save The Arctic campaign. The project aims to raise awareness by finding a new home for Santa, claiming he has been forced to move from the North Pole due to the Arctic melting.
The Save The Arctic Facebook page features images and information about the project, and the hashtag #SantaRelocation is being used on Twitter for ideas about where he could move to. Advertisements have been posted on Craigslist in New York, Miami and Los Angeles, offering Santa’s North Pole home for sale, with details about the property and pictures providing clues about the current owner.