Tim Lindsay: Forget Morality – Saving The World Will Save Your Business
Green is no longer an idea that will hinder companies, it is an essential component of a corporate plan.
As businesses and brands wake up to changes in consumer behaviour and strive to play an active role in delivering positive social change, creativity has a more critical role than ever. Hampering this, however, is the fact that ‘sustainability’ has historically had a hard time in the boardroom. Well, not any longer.
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