Beer Brand’s Ads Prove It Was Craft Brewing Before It Was Hip [Video]


Sierra Nevada delivers a video that features raw footages of followers and the founder from the 1980s.

Yi Chen
  • 17 december 2012

Founded in 1980, Sierra Nevada continues to be one of the most popular craft beers. The company started by homebrewers Ken Grossman and Paul Camusi, and has grown over the years to include a strong following of beer connoisseurs. In its latest video, the Sierra Nevada adds a personal touch with raw footages of fans and the founder to communicate the true spirit of the brand.

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