In Brief

Users can now add their names to online petitions just by retweeting.

Instead of going door-to-door to collect signatures, Amnesty International is turning to social media.

Created by BMF Melbourne, and launching just in time for the Write For Rights global campaign, ‘Twignature’ is a method of collecting digital signatures through interaction on Twitter.

With Twignature, Twitter users can convert their handles/names into a digital signature on an Amnesty International petition simply by retweeting the promoted cause or petition. This makes it easy for Twitter users to not only sign petitions for causes that they’re interested in, but also simultaneously promote the cause on Twitter and across their social media channels by repeating the tweet.

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