Smirnoff Plasters Sao Paulo With Graffiti That Is Only Visible At Night
The British-owned Vodka Company uses building facades to create startling art.
Creative advertising powerhouse Wieden + Kennedy (W+K) is at it again, this time using the streets of Sao Paulo, Brazil as their canvas.
W+K recently teamed up with Smirnoff Vodka to create a series of urban murals on buildings like the Brazilian Museum of Sculpture. The catch is, these special creations can only be seen at night, under a blacklight.
Using a glow-in-the-dark paint that is blacklight-activated, Smirnoff commissioned graffiti artists to create works that expressed the theme ‘Creatures Of The Night.’ Smirnoff champions the ‘nocturnal-awakening’ of its users, as they enjoy the nightlife that their city has to offer.