PSFK asks Tom Evans, Director of Social Engagement of Saatchi LA what he thinks will dominate in 2013.

 

The major social platforms will continue to dominate consumers' time spent online, but brands will become more focused on creating campaigns that engage the consumer based on their interests and passions—as opposed to which social network they prefer.

For an increasing number of organizations, fostering platform agnostic but truly social behavior–not a large Facebook community–will equate success. Although this may seem like a daunting challenge, it should in fact liberate brands, enabling them to focus on the story they want to tell, rather than worrying about the constraints of platforms.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)