Tom Evans: My 2013 Prediction, Social Media As Behavior Not Destination

Tom Evans: My 2013 Prediction, Social Media As Behavior Not Destination
technology

PSFK asks Tom Evans, Director of Social Engagement of Saatchi LA what he thinks will dominate in 2013.

Tom Evans
  • 28 december 2012

 

The major social platforms will continue to dominate consumers’ time spent online, but brands will become more focused on creating campaigns that engage the consumer based on their interests and passions—as opposed to which social network they prefer.

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