Popular Swedish bus line Swebus is offering 1% off every 60 seconds it is behind schedule.

From IKEA to quality affordable health care, you can always count on Sweden to take a good thing and make it better. For a limited time, Scandinavian bus line Swebus is offering a promotional deal where for every minute late their buses are, riders get a 1% discount on fare. Can you imagine if the New York City's MTA instituted a policy like this? We probably be riding for free every day!

For those who have never been to Sweden, Swebus offers some of the more scenic (and afforable) travel routes through the region, and is hugely popular with the student set using the line to shuttle themselves between central Europe and the north.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in