The annual Ads Worth Spreading competition highlights work that should be shared. PSFK chats with the Head of Global Partnership to learn what makes a great campaign.

To pay tribute to the heightened level of creativity that continues to grow in the advertising world today, TED runs a program/competition titled Ads Worth Spreading. The non-profit's finalists this year include brands like Mazda, Canal+, Microsoft, Sharpie, and Rethink Breast Cancer.

To learn more about their curation methodology and perspective on the evolution of advertising, PSFK sat down for a chat with Ronda Carnegie, Head of Global Partnerships at TED.

Tell us about your role at TED and how the idea for AWS came about.

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