TED Curates The Best Of Global Advertising
The annual Ads Worth Spreading competition highlights work that should be shared. PSFK chats with the Head of Global Partnership to learn what makes a great campaign.
To pay tribute to the heightened level of creativity that continues to grow in the advertising world today, TED runs a program/competition titled Ads Worth Spreading. The non-profit's finalists this year include brands like Mazda, Canal+, Microsoft, Sharpie, and Rethink Breast Cancer.
To learn more about their curation methodology and perspective on the evolution of advertising, PSFK sat down for a chat with Ronda Carnegie, Head of Global Partnerships at TED.
Tell us about your role at TED and how the idea for AWS came about.