To promote the release of the first record from 'Atoms For Peace,' the L.A. office of the band’s label was painted with a giant mural.

To promote the upcoming release of the debut album from Thom Yorke’s band Atoms For Peace, the L.A. office of the band’s label XL Recordings has been turned into a large-scale GIF. The album art was used as the basis for the GIF, created by Stanley Donwood and INSA, who has developed a new brand of street/digital art called GIF-ITTI.

Co.Create reports that they painted a series of overlapping murals, taking photos in between each stage, to create the animated apocalyptic GIF of meteors raining down on a half-submerged city, entitled ‘Hollywood Dooom’.

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