Given increased rates of geographic mobility, a startup wants to create mobile postal addresses based on digital IDs.

Sopost lets users sign a physical address to their social handles; this means attaching anything from an email address or Twitter handle to a physical location. Given the fluidity of our mobility, the idea for this UK-based start up is to create a world where mail is re-routed to wherever users happen to be. Sopost is particularly helpful for those of us who move around and relocate regularly. In an interview with TechCrunch, Founder Jonathan Grubin elaborates on Sopost’s vision:

An address should be where you are, or where you want things to be sent, rather than the last postcode somebody has for you… SoPost is about turning the things that we know and that rarely change – like our social IDs and email addresses – into our physical locations, creating almost a proxy for postal addresses in the process.

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