One Day…People Will Choose Products From Companies That Act With Purpose

One Day…People Will Choose Products From Companies That Act With Purpose
Retail

Melissa Waggener Zorkin imagines a future where people care about the brands they purchase from, not just product features.

Melissa Waggener Zorkin, Waggener Edstrom Worldwide
  • 31 december 2012

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Melissa Waggener Zorkin, the CEO, President, & Founder of Waggener Edstrom Worldwide, her thoughts on the future of purchase decisions:

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