In Brief

We round up the coolest things we spotted at the magazine's maker-geared pop-up shop in NYC.

To create its 2012 concept store, WIRED magazine tapped Mother New York to transform the publication into an experiential retail environment. Taking cues from the “What’s Inside” segment of the magazine, the resulting space showcases a carefully-selected group of products that range in category (from artisanal coffee to a musical bathtub) and scale (from a camping-chic iPad cable to a car).

Here are five things that we enjoyed seeing in person:

1) Photographs by Canadian photographer Todd McLellan show everyday objects, taken apart. This deconstruction places emphasis on each individual component, and creates dynamic compositions. Mother’s Creative Director Piers North explains, “The most seemingly inane components of a product—what’s inside of it—is what makes it function. If we can understand how those components work individually—how its design makes it work holistically—that is beautiful.”

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