If whiskey or rum were packaged by the people who sell cereal – this is what their branding might look like.

Frosties will never be the same, and you will no long be able to think of Tony the Tiger as a wholesome, sports-obsessed guy.

CollegeHumor staff writer, Alex Watt has cleverly re-imagined what cereal box mascots might look like if used to promote alcohol brands. From a spoof on Budweiser to Tony the Tiger representing tequila, the designer has drawn bottles of choice liquors into the hands of childhood cereal box mascots. He’s even had the good sense to sketch in their effects. Tony the Tiger looks like he’s had an epic night, while one of the Rice Crispies elves looks like he’s really enjoying his basketball’n’booze.

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