FutureBrand partnered with the company to design a new minimal logo, which is more modern and vibrant.

American Airlines has adopted a new minimal logo, dropping the overt eagle for a more seamless design. The last time the company redesigned it’s logo was in 1967. The refresh was done by FutureBrand, who strived to create a modern look for the iconic brand.

To reflect the progress it had made in the ongoing modernization of the airline, the company decided to reflect this with the modernization of the logo, livery, and the customer experience. FutureBrand writes:

Our work is inspired by the company’s heritage and incorporates colors and symbols universally associated with the American brand. A reimagined logo—called the Flight Symbol—evokes the star, “A”, and iconic eagle of American’s past, all brought to life in refreshed shades of red, white and blue. Together, they reflect a more modern, vibrant and welcoming spirit.

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