In Brief

Dentsu Tokyo makes a traditional media more interactive with mobile technology to make it more engaging.

Tokyo Newspaper (aka Tokyo Shimbun) partnered with the agency Dentsu Tokyo to create an augmented reality mobile app that would make reading the newspaper much more engaging and easy for children.

The brief was to make traditional newspapers more appealing to kids, which can lead to more family discussions, and also contribute to the child’s education and learning. The challenged faced by Dentsu, is that newspapers are usually not made for children. The agency had to come up with a different media platform that would be more interactive.

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