This campaign aims to take the brand "to new heights."

According to Gaston Vaneri, Brand Director at Axe, the newly launched campaign will take the brand “to new heights.” The Unilever-owned company  will select 22 fans and take them to the edge of space and back.

The winners will go on a private craft, which is built by XCOR Aerospace and operated by the tourism company, Space Expedition Curacao. Usually a ticket costs $95,000, so it would be a once in a lifetime opportunity for the passengers who do get to board.

For your chance to win a spot, all you need to do is enter the Axe contest and write why you should be chosen to fly. Other fans can vote on the entries and the most creative entry with the most votes will win.

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