Axe Plans To Send 22 Fans To Space

Axe Plans To Send 22 Fans To Space
technology

This campaign aims to take the brand "to new heights."

Yi Chen
  • 11 january 2013

According to Gaston Vaneri, Brand Director at Axe, the newly launched campaign will take the brand “to new heights.” The Unilever-owned company  will select 22 fans and take them to the edge of space and back.

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