Brazilian Retailer Uses Footage Of Store Robbery To Promote Summer Sale

Brazilian Retailer Uses Footage Of Store Robbery To Promote Summer Sale

Reserva recently unveiled a campaign that features thieves stealing their clothes, claiming they are that popular.

Emma Hutchings
  • 23 january 2013

Reserva, a menswear brand in Brazil, recently unveiled a campaign for their summer sale that features footage of its São Paulo store being robbed. The event took place on December 6th, just as the store was getting ready for Christmas, yet the team who work there managed to clean up the debris and re-open on the same day–minus their damaged store window.

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