British Airways Places Ads On Travel Book Barcodes

British Airways Places Ads On Travel Book Barcodes
technology

Facing brand awareness issues in Brazil, the U.K. based airline got their audience’s attention using a new in-store medium.

Ryan Gerhardt
  • 24 january 2013

Austrian Airlines. Air France. South African Airways. British Airways. To some, the names of these airlines send a very clear message: these are the only countries we fly to. They’re listed directly in our names, so don’t even ask if we fly anywhere else. At least, that’s the problem that British Airways was facing.

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