Pattern Pulp: Creating Retail Installations On A Budget
Do monetary constraints actually force us to be more creative?
The title of this post reflects the current state of affairs in so many stores around town and abroad. After everything’s been spent on product, PR and marketing, the window budget is usually minuscule, unless maybe you’re LVMH, Anthropologie or Bergdorfs…
Talk to any artist or designer though, and they’ll be the first to tell you that limitations force creativity. The image above is one I love to reference- it’s a window display by Simon Doonan for Barneys when they filed for Chapter 11 in 1996. He scavenged the bathrooms for toilet paper, added lighting and created a monochromatic masterpiece.