Shoe Factory Turns Mass Production In Craftsmanship [Pics]
The Shoefactory Revised is a project by Dutch designer Eric Hullegie that offers a customized and unique touch to large-batch goods.
Dutch designer Eric Hullegie wanted to explore how existing processes could be redirected to change the products they create. For his project ‘The Shoefactory Revised,' he cooperated with the Spanish shoemaker Camper.
He gave mass production a customized, one-off touch by using a vacuum machine to produce shoes with colorful moulds. This unconventional process, which combined lycra with a gradual changing color print and sheets of plastic netting, resulted in each shoe having its own specific appearance. Hullegie writes: