New applications are helping facilitate connections by providing contextual reminders and prompting worthwhile exchange between co-workers.

Digital relationships are growing to accommodate more connections and a wider scope of purpose. Dunbar says there are some neurological mechanisms in place to help us cope with the ever-growing amount of social connections life seems to require. Humans have the ability, for example, to facially recognize about 1,500 people. Now that would be an impressive number of Facebook friends.

Social contact lists are being paired with intelligent algorithms to help workers better understand the people inside their existing networks and identify individuals with whom they should be doing business. Address book applications gather existing information from users’ social networks to provide cues on how workers are connected to others. Business minded services are also leveraging geo-location data to create timely connections between contacts based on their proximity to one another.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in