Crate & Barrel Shares Shoppable Stories In Its New Catalogue
Home furnishings retailer launches a new way to purchase, through Pinterest-like spreads.
With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to its marketing strategy to kick off the New Year.
In Crate & Barrel’s latest inspiration catalogue, pages are broken down not by room, but by story. Each of these stories integrates the company’s products similar to that of a Pinterest board, and shows the consumer how they may use the merchandise in their homes. Providing valuable resources to make the consumers ideas happen, Crate & Barrel has also integrated useful tips, tricks, apps, and iTunes playlists, which are all free to download through the catalogue.