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Crate & Barrel Shares Shoppable Stories In Its New Catalogue

Crate & Barrel Shares Shoppable Stories In Its New Catalogue
technology

Home furnishings retailer launches a new way to purchase, through Pinterest-like spreads.

Zachary Kraemer
  • 21 january 2013

With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to its marketing strategy to kick off the New Year.

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