frog: What Innovators Can Learn From Artists
Although they may not always seem like the best business people, the creative class can teach a few lessons to those of us behind the desks.
Andy Warhol knew it all along: “Good business is the best art.” And lately, a number of business thinkers and leaders have begun to embrace the arts, not as an escapist notion, a parallel world after office hours, or a creative asset, but as an integral part of the human enterprise that ought to be woven into the fabric of every business—from the management team to operations to customer service.
John Maeda, the president of the Rhode Island School of Design (RISD) and author of the bookRedesigning Leadership, predicts that artists will emerge as the new business leaders and cites RISD graduates Joe Gebbia and Brian Chesky, co-founders of Airbnb, as prominent examples. The author William Deresiewicz heralds reading as the most important task of any leader. John Coleman makes acompelling case for the role of poetry in business. Intel named pop musician will.i.am as director of creative innovation. And the World Economic Forum has been inviting arts and cultural leaders to its events for several years and this year added the ‘Role of the Arts’ to its Network of Global Agenda Councils.