Creative Sandbox: App Creates Instant Worldwide Brand Exposure

Creative Sandbox: App Creates Instant Worldwide Brand Exposure
technology

Simultaneous worldwide photo captures create huge pulses of branded social activity.

Nestor Bailly, PSFK
  • 23 january 2013

To promote Montblanc’s world-class watches, German agency demodern created a mobile app that, in a way, ‘froze’ time. The Montblanc Worldsecond app used a remote countdown timer to synchronize users all around the world to capture an image at exactly the same instant. Pictures from each of the sixty Worldseconds were shared together in a gallery, capturing a global snapshot of what people were experiencing at that moment.

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