Radio station lets users select songs and record audio clips to accompany them on air.

If a service, like a radio station, exists to give consumers what they want, why not let the consumers decide what that really is? Radio Station 97x is a station developed in a collaboration between media solutions company Cox Media Group and LDR Radio, an interactive broadcast technology that turns broadcasters into crowdcasters. The radio’s programming is giving over control to listeners and allowing them to decide what songs will get air time.

Listeners can vote on a mobile app or website on the songs they’d like to hear. They can also record 10 sec. audio clips to be played with the song. This gives them the opportunity to ‘let their voices be heard’ in an ‘Open Mic’ feature. Users can place the songs in the queue and insert the audio clips where appropriate. The newly launched experiment has increased engagement with listeners and widened the audience base.

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