Radio Station Crowdsources Its Programming With Mobile App

Radio Station Crowdsources Its Programming With Mobile App
technology

Radio station lets users select songs and record audio clips to accompany them on air.

Plus Aziz
  • 25 january 2013

If a service, like a radio station, exists to give consumers what they want, why not let the consumers decide what that really is? Radio Station 97x is a station developed in a collaboration between media solutions company Cox Media Group and LDR Radio, an interactive broadcast technology that turns broadcasters into crowdcasters. The radio’s programming is giving over control to listeners and allowing them to decide what songs will get air time.

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