London agency brought a smile to everyone's faces with their Christmas campaign.

London-based creative agency POKE came up with a clever Christmas campaign last month that allowed passers-by to “order” a fresh snowfall straight from their phones. The agency collaborated with the Make Hackney Sparkle campaign, which was an event held during the festive season.

Posters were put up on Rivington Street in London that encouraged pedestrians to check-in using Foursquare or dial a private number, but were not told what was going to happen after they did so. Those that dared to dial were rewarded with falling snowflakes accompanied by the song “Let It Snow” by Dean Martin.

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