Disney Turns Toys Into Immersive Gaming System
Disney Infinity lets you place real-world figures on a device and play story-driven adventures based on their popular films.
Disney has unveiled a new gaming initiative called ‘Disney Infinity‘ that pairs collectible toy figures with a video game. Gamers can create stories by building their own worlds and play through original adventures starring popular Disney and Pixar characters. John Pleasants, co-president of Disney Interactive, said:
Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future. With this innovative approach to gaming, Disney Infinity will bring to life new characters, stories and environments from The Walt Disney Company over time in a way that will delight fans and gamers alike.