Dita Von Teese Sews QR Codes Directly Into Her Clothing
Fashion designer integrates the technology into her latest line, linking to Twitter and allowing fans to communicate directly with her.
We’ve all seen QR codes slapped on posters, flyers, storefront windows and everywhere else we glance. When picturing these tiny black and white squares, originality isn’t likely to be one of the first words that come to mind. Well, Dita Von Teese is changing that with her new vintage-inspired clothing line.
Von Teese is now sewing qr codes directly into the dress linings of her new clothing line, which she has named Dita Von Teese. The ten dresses, which debuted last fall in Australia, feature qr tags which link consumers to Von Teese’s twitter page where they can connect with the designer, who manages and updates her own feed.