Crowdsourced DJ Sets Ask Fans To Create Tracks
Ericsson demonstrates its vision for the Networked Society by asking music buffs to submit beats and melodies that will be mixed by DJ Avicii.
Avicii x You is a collaborative project between Ericsson, Universal Music, and At Night Management. The three entities have come together to orchestrate a collaboration between DJ Avicii and fans (many of which are audiophiles and producers themselves). Fans can contribute beat and tracks to add to the music, and the window to enter spans from January 9th to February 26, the track is set to be released. The Swedish DJ acting as the executive producer.