Dodge Wants Couples To Add Cars To Their Wedding Registry

Dodge Wants Couples To Add Cars To Their Wedding Registry

Instead of buying appliances or dinnerware when people get married, the new 'Dart' campaign lets friends and family select auto components.

Emma Hutchings
  • 22 january 2013

Instead of buying couples a toaster or a set of plates when they get married, why not help them buy a car? That’s the idea behind Dodge’s latest campaign for the 2013 Dart.

The ‘Dodge Dart Registry‘ works like a regular gift registry in that it lets friends and family select gifts for the recipients, but here the gifts are different parts of a new car. The online program, designed by Wieden + Kennedy, provides a creative way to raise money for a Dodge Dart.

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