Dunder Mifflin Crowdsources Super Bowl Spot

Dunder Mifflin Crowdsources Super Bowl Spot
Advertising

The real life office-supplies company will air a fan-made ad in Scranton, PA during 'the big game.'

Allie Walker
  • 15 january 2013

Dunder Mifflin, the fictitious paper company on The Office, has become a very real presence in the office supplies industry. In 2011, NBC Universal extended a two-year licensing deal to Staples-owned Quill.com for a line of Dunder Mifflin-branded paper. Without Michael Scott at the helm, the line has thrived, with vice president for merchandising of Quill.com commenting in fall 2012 that revenue for the Dunder Mifflin branded copy-paper had exceeded ‘two times what we expected.’ The line has since expanded to include other office supplies, including cups, post-it notes, and sharpies.

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