Toy Makes Engineering Concepts Fun For Young Girls [Video]

Toy Makes Engineering Concepts Fun For Young Girls [Video]
Design & Architecture

Stanford graduate develops 'Goldieblox,' a game to inspire future female engineers.

Yi Chen
  • 17 january 2013

Traditionally in gender-biased kids’ toys, fashion and design are steered towards girls, whereas science and mechanics are targeted at boys. As they grow older, most girls have no interest in pursuing a career in science, technology, and engineering, due to the lack of exposure in these fields.

Debbie Sterling, a Stanford engineer, plans to tackle this problem by creating the GoldieBlox. The children’s toy hopes to “inspire girls the way Legos and Erector sets have inspired boys.”


The construction toy comes with a storybook, character figurines, and a construction set. GoldieBlox aims to teach kids the basic concepts of engineering by making it fun and playful. It’s designed based on rigorous research that included prototype testing on more than 100 children.

Sterling funded her project on Kickstarter last year, and exceeded her $150,000 goal, reaching over $285,000 in donations. Sterling hopes that she will be able to launch an entire series of GoldieBlox, where kids can learn about gears, pulleys, circuits, and even coding through stories and hands-on activities.

Watch the video below for more info:



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