Badge Shows Web Surfers Which Sites Use Their Data Ethically

Badge Shows Web Surfers Which Sites Use Their Data Ethically
technology

The 'mark' has been created by the Market Research Society in the hope of regaining consumer trust in brands.

Emma Hutchings
  • 29 january 2013

The Market Research Society has launched the ‘Fair Data‘ badge to try to build public trust in personal data use. The badge will be placed on websites to help Internet users identify which sites are using their data in an ethical manner, in an effort to regain consumer trust in brands.

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