Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos

Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos
technology

Swedish ad agency launches a new app to help users choose what to give away through tagging out of date clothing.

Laura Feinstein
  • 30 january 2013

Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz (played delightfully by a young Alicia Silverstone) is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would (or should) never be worn again? And what if instead of being a computer program, it was actually a Facebook app?

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