NamoroFake.com lets anyone create an online companion on Facebook- but is it ethical? Is this the ultimate 'catfish'?

The media has been in a frenzy for the past few days after learning that star Notre Dame Football player Manti Te’o was the victim of an elaborate hoax; Te’o believed he was dating a girl named Lennay Kekua, but in reality, he was ‘dating’ a completely fabricated girl dreamed up by a group of Internet pranksters. How was this possible? He had never met Kekua, instead, only seeing pictures and communicating with her online. While the scenario seems improbable, with many questioning how he fell for the hoax, the reality is that many online ‘relationships’ end the same way, with one partner lying about their identity.  The phenomenon was largely exposed by the 2010 documentary Catfish, which follows photographer Nev Schulman as he discovers that his online 20-something girlfriend has been dreamed up by a desperate housewife in her forties.

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