Canadian band Jets Overhead creates a ‘social music video’ by incorporating fan submissions.

While the world is becoming more digital and social by the minute, it is surprising to think that something as creative as music videos have changed very little since ‘Video Killed the Radio Star’ debuted in 1981. The decline in music album sales is definitely a contributing factor, with artists having less money to spend on a new, risky video formats, but Jets Overhead is out to change that.

A Canadian alternative rock band, Jets Overhead teamed up with NYC-based crossmedia team Murmur in an attempt to create a new spin on the same old music video – make it more social and interactive. Using the song ‘What You Really Want’ from the bands new album, Murmur created a music video that incorporated user-generated fan photos into the video narrative.

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