What does it mean for traditional media that so many big name brands are poaching talented writers?

With the magazine world slowly imploding upon itself, a new trend has emerged that will most definitely be gaining momentum in the New Year: talented fashion and culture writers leaving big name magazines to embrace retail and fashion brands directly. Making the switch to retail start-ups and blogs, you can expect to see this flood of editors, writers, and digital editorial assistants lending their voice to branded social media channels, refining overall editorial content, and leading the charge of a new era. As Fashionista recently wrote, there seems to be a game of musical chairs going on, with magazines at the losing end. One of the most notable departures this past year was Faran Krentcil, who helped create the tone for NYLON Magazine's digital efforts, while also putting nylonmag.com on the map and exploding its international readership. She recently left for Clarins' Beauty Flash blog and Shopbop's blog (respectively). However, the list could go on.

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