The auto company has released a new music video length ad featuring the modern mum who 'does it all.'


This article titled “How the Fiat ad captures the essence of modern motherhood” was written by Sarah Ditum, for on Monday 7th January 2013 09.59 UTC

You don't get much less aspirational than the harassed mum character in the Fiat 500L advert. Stepping over the tide of kiddie-trash that sweeps over any family carpet, she raps out a readily identifiable tale – one based on extensive focus group interviews with mothers. Her “babes” are her two children, her “bitches” are her dogs, and her “hoes”‚ well, it's just a hose. She's got the episiotomy scar and the yoghurt-smeared laptop. Her life is a war of attrition against domestic havoc, and her only escape is a book club, which she joined just so she could drink wine. There are only a few shots of the car, and no information at all about what it does, but the message is obvious: if this is your life, then this is your car.

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