Flock – A Concept For Future Of Work
Organizations are beginning to require increased collaboration as the basis of their culture.
In order to bring to life PSFK’s Future of Work report, PSFK Labs challenged creative agencies from around the world to generate product and service concepts that leverage the trends identified within the report. This concept was created by LIVE with DESIGN. ‘Flock’ is a collaborative network that aids job seekers to build interdisciplinary skills, create connections, and receive expert advice while working on short term challenges. Flock draws it’s collaborative structure from a folktale. A ﬂock of doves seeking food become trapped in a net. Each one struggles to escape. Then a plan is devised. Working together, each dove lifts the net one at a time and successfully ﬂies away. Flock’s underlying value is our strength in unity. It is an evolving social network, available to members for 40 days. This encourages members to come together, gain skills in short sprints and then ascend professionally.