Triple Pundit: How Ford Cracked The List Of The Top Ten Hottest Brands
The automaker's Go Further campaign is a great example of coherent brand leadership that has built organic loyalty.
Business Insider recognized Ford Motor Company as one of the world’s top-ten “hottest brands.” Ford’s peers in this ranking include Google, Kindle and YouTube. Tellingly, no other car company made this list. This branding success has helped Ford to sell 2+ million Ford-branded vehicles in the U.S. for the second year in a row.
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